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Our staff has over 65 years of combined experience with several well-respected industry associations. We are well equipped with the necessary skills to achieve your organizational and public policy goals. Our experience includes governmental affairs, communications, web design, organization, and meeting planning.


Capitol Concepts provides quality management and lobbying services to its clients. It is the goal of Capitol Concepts to provide outstanding services to a select number of industry and business clients who desire representation characterized by experience and integrity.



Capitol Concepts typically contracts with its staff to provide the services needed to serve its clients. This provides greater flexibility to match the talents and skill sets needed to meet our client's needs. It is our goal to provide personalized service and not a one-size-fits-all approach.



In 2016, Rodney Baker started Capitol Concepts with the desire to use his 35+ years experience in grassroots association work to help other associations achieve their organizational and public policy goals. Rodney served as the Director of Governmental Affairs at the Arkansas Farm Bureau for 15 years before being named Executive Vice President in 2013.

Capitol Concepts is a full service association management and governmental affairs firm that has a reputation for hard work, honesty and results, continuously gaining stature throughout state government.

At Capitol Concepts, our goal is to partner with our clients to help foster a successful and effective association. We believe this is best accomplished through working closely with leadership to enhance its programs and value to its members. Our association management services include but are not limited to membership management and communication, meeting planning and event coordination, program implementation, fiscal planning and budget analysis, website design and management.

Through our contacts with Arkansas’ public policy makers, we provide a holistic legislative advocacy approach. Our services include legislative lobbying, administrative lobbying and strategy, grassroots development and mobilization, internal and external communications, and political strategy, advice and counsel.


Capitol Concepts

1401 W. Capitol Ave., Suite 440

Little Rock, AR 72201

Tel: 501-607-4245

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